You’ve spent countless hours writing and re-writing your book. Finally it’s finished, it’s been published and you can now just sit back, relax and wait for the checks to come rolling in. Words less true have never been spoken!
Unfortunately, as a new author, about 99.8% of the marketing efforts will fall on your shoulders. It is up to you to get the word out and push the sales of your novel. The good news is that in today’s world, thanks to social media, you can reach a great number of people with minimal investment.
Outside of social media, perhaps some of the best ways to expand your circle of readers, is to schedule as many speaking events, book festivals, and book signings as you possibly can. Not only do you get to meet and talk with new readers, but they get to interact with the name on the book’s cover, a rare event for most readers.
I’ve found that most book stores will happily work with you to schedule these events. It’s a win / win scenario for everyone. The store manager gets new customers coming in to see you and you both profit from the event.
But you can’t just sit there, with your books piled on a table, and wait for customers to come up to you. That never works (note the all-inclusive term). You have to get things going. Get out from behind the table, make eye contact and get them interested in what you have to offer.
Smile, be friendly, it’s hard to understand, but is some ways they’re a little intimidated to talk with a real, live author. So you have to get them to open up to you. Something that has worked for me is to simply ask what kind of books do they like to read. Unless they respond with Himalayan yodeling, I begin to tell them why they’re going to love my book.
Be positive, energetic and encourage them to ask questions. I’ve enjoyed a great deal of success at events such as this and so can you. So don’t put it off. Pick up the phone, or better yet, stop by the book store you frequent most often and get a date set for your signing. You’ll be happy you did.